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Competitive Advantage vs. Competitive Parity

Posted on Stefania Forbes Leave a comment Posted in strategy

One way we can get stuck is thinking that everything is about Competitive Advantage... but it is not! 

Innovate with McKinsey's Three Horizons

Posted on Stefania Forbes Leave a comment Posted in innovation, strategy

McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and[...]

Competitive Analysis with Porter's 5 Forces

Posted on Stefania Forbes Leave a comment Posted in competition, strategy

Established businesses and newer entrants alike have to spend some time thinking of the Competitive environment.