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Innovate with McKinsey's Three Horizons

Posted on Stefania Forbes Leave a comment Posted in strategy, innovation

McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and[...]

Competitive Analysis with Porter's 5 Forces

Posted on Stefania Forbes Leave a comment Posted in strategy, competition

Established businesses and newer entrants alike have to spend some time thinking of the Competitive environment.