about

Minimum Viable Product (MVP)

Posted on stefaniaforbes Leave a comment Posted in Franchise, software

Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up.  MPV can be used in both product and service design - especially in franchising! 

Franchisee Business Journey

Posted on stefaniaforbes Leave a comment Posted in Franchise

Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey  can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]

5 Tactics to Grow Franchise Deals Online in 2017

Posted on Stefania Forbes Leave a comment Posted in Franchise

Marketing a franchise online is an easy thing to do, but a difficult thing to do well. While most people know how to create a franchise site and even basic campaigns, it is very hard to actually create deals based on online tactics. It is not just about[...]