Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up. MPV can be used in both product and service design - especially in franchising!
Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]
Marketing a franchise online is an easy thing to do, but a difficult thing to do well. While most people know how to create a franchise site and even basic campaigns, it is very hard to actually create deals based on online tactics. It is not just about[...]