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Tracking Your Customer Journey

Posted on Stefania Forbes Leave a comment Posted in branding

Customer Journey is a simple but necessary way to look at how your buyers make buying decisions. Check out the video and samples below.

Branding Pyramids - What You Need to Know

Posted on Stefania Forbes Leave a comment Posted in branding

Brand Pyramids are a way to move from features, which is a lot of detail, to a big idea, understandlbie to consumers in the blink of an eye. While it is hard to wrangle the "smartest person in the room" to get more broad - your marketing strategy depends[...]