McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and[...]
Stephen Covey's classic book, 7 Habits of Highly Effective People has this amazing matrix called "First Things First". Modernizing it with a butterfly, we take a look at what this can mean in our business and personal life.
Although it is not always easy, it is worth it to have a diverse team, both physically and through points of view.
Established businesses and newer entrants alike have to spend some time thinking of the Competitive environment.
Sales and marketing vetarans alike know about the lead funnel. But, what if you placed the lead funnel within the context of a larger ecosystem? We take a look at this in this week's GravityTV.
Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up. MPV can be used in both product and service design - especially in franchising!
Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]
The franchisee business journey, or any long-term business relationship is a journey, not a destination. Let's discuss Greg Nathan's model.
Today we are discussing the buyer experience map, in the context of software. Buyer experience maps can be very complex, but I found a map that is absolutly wonderful. The sections include before, during and after and the key has "how can this be[...]