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Innovate with McKinsey's Three Horizons

Posted on Stefania Forbes Leave a comment Posted in strategy, innovation

McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and[...]

Prioritize Tasks with First Thing's First with Stephen Covey

Posted on Stefania Forbes Leave a comment Posted in productivity, Time Management

Stephen Covey's classic book, 7 Habits of Highly Effective People has this amazing matrix called "First Things First". Modernizing it with a butterfly, we take a look at what this can mean in our business and personal life.  

Diversity and Creativity - It PAYS to be Diverse!

Posted on Stefania Forbes Leave a comment Posted in Diversity, Human Resources

Although it is not always easy, it is worth it to have a diverse team, both physically and through points of view. 

Competitive Analysis with Porter's 5 Forces

Posted on Stefania Forbes Leave a comment Posted in strategy, competition

Established businesses and newer entrants alike have to spend some time thinking of the Competitive environment. 

The Lead Funnel Ecosystem

Posted on Stefania Forbes Leave a comment Posted in Lead Generation, Lead Funnel

Sales and marketing vetarans alike know about the lead funnel. But, what if you placed the lead funnel within the context of a larger ecosystem? We take a look at this in this week's GravityTV. 

Minimum Viable Product (MVP)

Posted on stefaniaforbes Leave a comment Posted in Franchise, software

Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up.  MPV can be used in both product and service design - especially in franchising! 

What's 'Minimum Viable Product'?

Posted on Stefania Forbes Leave a comment Posted in Social Media
Today, we are talking about "Minimum Viable Product" or MVP. This can be used in software and service design for franchising.

Franchisee Business Journey

Posted on stefaniaforbes Leave a comment Posted in Franchise

Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey  can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]

Franchisee Business Journey

Posted on Stefania Forbes Leave a comment

The franchisee business journey, or any long-term business relationship is a journey, not a destination. Let's discuss Greg Nathan's model.

Buyer Experience Map 

Posted on Stefania Forbes Leave a comment Posted in Market Research

Today we are discussing the buyer experience map, in the context of software. Buyer experience maps can be very complex, but I found a map that is absolutly wonderful. The sections include before, during and after and the key has "how can this be[...]