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Social Geek Radio: The Role of Video for Marketers

Posted on Stefania Forbes Leave a comment Posted in marketing, video, media

 

Industry Disruption: What's Next?

Posted on Stefania Forbes Leave a comment Posted in innovation

There are a number of industries that have recently been disruptive.

Predapreneur - Dangerous People You Meet in Business

Posted on Stefania Forbes Leave a comment Posted in dangerous characters

Sales and Marketing professionals can have a unique challenge in terms of bosses who started "in the trenches". All too often, a lot of the same traits that makes someone successful in sales or entrepreneurship, also matches those of a predator. I have[...]

Powerful 3-Part Approach to Video Marketing

Posted on Stefania Forbes Leave a comment Posted in marketing, video

Video Usage is On the Rise

Turn, Burn and Churn Consultant

Posted on Stefania Forbes Leave a comment Posted in dangerous characters, consulting

This week, we are discussing the "turn churn and burn" consultant - one of the 13 dangerous characters you will meet in your career and business. 

Nixon's Madman Theory

Posted on Stefania Forbes Leave a comment Posted in negotiation

Richard Nixon's "Madman Theory" is a theory in negotiation with a sense of "madness" is used as a tactic. 

Time Blocking - Your New Best Friend!

Posted on Stefania Forbes Leave a comment Posted in Time Management, productivity

Time blocking is a simple but effective way to manage time for creative professionals. In this video, I go through a sample time-blocking day - which strikes a great balance between efficiency and spontenaety. 

Innovate with McKinsey's Three Horizons

Posted on Stefania Forbes Leave a comment Posted in innovation, strategy

McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and[...]

Prioritize Tasks with First Thing's First with Stephen Covey

Posted on Stefania Forbes Leave a comment Posted in Time Management, productivity

Stephen Covey's classic book, 7 Habits of Highly Effective People has this amazing matrix called "First Things First". Modernizing it with a butterfly, we take a look at what this can mean in our business and personal life.  

Diversity and Creativity - It PAYS to be Diverse!

Posted on Stefania Forbes Leave a comment Posted in Diversity, Human Resources

Although it is not always easy, it is worth it to have a diverse team, both physically and through points of view.