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Innovate with McKinsey's Three Horizons

Posted on Stefania Forbes Posted in strategy, innovation

McKinsey's 3 Horizons is a highly effective tool for innovating, while ensuring your core business is in place. This theory also has applications in Marketing as well - in terms of how much of the budget to put into innovative programs, vs. the tried and true. You can learn more on the video below, or on the excellent blog post from Execute Strategy

 

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