Why it is more important to kill bad ideas than to have good ones

Posted on stefaniaforbes Posted in innovation

While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea". 

As marketers, now it is so easy to iterate and release. So - successful entrepreneurs are finding a path where they take any idea there is, and they release it quick. Then they kill the ones that don't work, and expand on the ones that they do. 

This was inspired by the Masters of Scale Podcast featuring Reid Hoffman and Zynga founder Marcus Pincus. 

It was also inspired by Adam Grant's Originals