While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea".
Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up. MPV can be used in both product and service design - especially in franchising!
Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]
The podcasts this month have quite the variety... from understanding the deeper psychology of Google, to providing you with practical Instagram tips to building an Art empire in New York. It is simply the most interesting time in HISTORY to be in[...]
Are you looking for a way to persuade people into a new way of thinking?
Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".
So - you are really good at what you do, and you are moving up the food chain in terms of being a marketer. Either you are starting to manage a team, or you are building your own business. Congrats - it is not easy to get there, and only a small[...]