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Author: stefaniaforbes

Why it is more important to kill bad ideas than to have good ones

Posted on stefaniaforbes Leave a comment Posted in innovation

While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea". 

Minimum Viable Product (MVP)

Posted on stefaniaforbes Leave a comment Posted in Franchise, software

Today, we arae discussing the Minimum Viable Product (MVP). This idea was originally conceived by the software industry, and popularized by Eric Ries of the Lean Start-Up.  MPV can be used in both product and service design - especially in franchising! 

Franchisee Business Journey

Posted on stefaniaforbes Leave a comment Posted in Franchise

Today, we are discussing the Franchisee Business Journey. Originally conceived by franchisee relationship thinker Greg Nathan, this journey  can in fact be applied to any long-term businesss relationship, including software of any kind. To learn more[...]

5 Podcasts Every Marketer Should Listen To in July 2017

Posted on stefaniaforbes Leave a comment Posted in Uncategorized

The podcasts this month have quite the variety... from understanding the deeper psychology of Google, to providing you with practical Instagram tips to building an Art empire in New York.  It is simply the most interesting time in HISTORY to be in[...]

How Do I Get More Reviews on Google Maps?

Posted on stefaniaforbes Leave a comment Posted in Reputation, Reviews

Business can be a battle, are you ready? Today on Facebook Live, I discussed my four-part system for optimizing reviews. I have had success with this on Google Maps, Indeed and Facebook, but I think it could work for other sites as well, such as Capterra[...]

How Do I Create a Club for My Business?

Posted on stefaniaforbes Leave a comment Posted in Loyalty, Retail, Small Business

Did you know that it is 5-10x harder to acquire a new customer than it is to sell to an existing one? In fact, according to the Gartner Group, customer loyalty is important - 80% of your sales will come from just 20% of your existing customers. So -[...]

Insights into Changing Minds Based on Google Search Research

Posted on stefaniaforbes Leave a comment Posted in Research

Are you looking for a way to persuade people into a new way of thinking? 

Project Manager's Dilemma

Posted on stefaniaforbes Leave a comment Posted in Uncategorized
Why a project is not always what you thought it would be!

Mindful Marketing Presentation

Posted on stefaniaforbes Leave a comment Posted in MIndful, Presentations

Discover how you can combine Marketing with Mindfulness in this thoughtful presentation. Mindfulness has been proven to reduce stress, improve focus and enhance "cognitive flexibility".

Change Your World's Guide to Scaling Your Marketing

Posted on stefaniaforbes Leave a comment Posted in Uncategorized

So - you are really good at what you do, and you are moving up the food chain in terms of being a marketer. Either you are starting to manage a team, or you are building your own business. Congrats - it is not easy to get there, and only a small[...]