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Author: Stefania Forbes

Handling Backstabbers with Care

Posted on Stefania Forbes Leave a comment Posted in dangerous characters

Have you ever sensed that you were being backstabbed by someone? In this week's video, we don our Halloween costume, and discuss how to handle backstabbers with care. 

Competitive Advantage vs. Competitive Parity

Posted on Stefania Forbes Leave a comment Posted in strategy

One way we can get stuck is thinking that everything is about Competitive Advantage... but it is not! 

How Do You Track Your Communications?

Posted on Stefania Forbes Leave a comment Posted in marketing, sales

How do you track your communications? Getting it done visually is a great way to get everyone on the same page. 

Tracking Your Customer Journey

Posted on Stefania Forbes Leave a comment Posted in branding

Customer Journey is a simple but necessary way to look at how your buyers make buying decisions. Check out the video and samples below.

Accountability and the Blackfoot Hierarchy of Needs (borrowed by Maslow)

Posted on Stefania Forbes Leave a comment Posted in Management

Have you ever felt deeply uncomfortable in an organization that is not accontable? Check out why accontability is so important for everyone on the team. 

Why You Need an E-Mail List Right Now

Posted on Stefania Forbes Leave a comment Posted in e-mail

A common question in Marketing is "why do I need a list anyway"? Well - a list can help you in a number of ways, both in times of feast and famine. Check out t video below to learn more! 

Branding Pyramids - What You Need to Know

Posted on Stefania Forbes Leave a comment Posted in branding

Brand Pyramids are a way to move from features, which is a lot of detail, to a big idea, understandlbie to consumers in the blink of an eye. While it is hard to wrangle the "smartest person in the room" to get more broad - your marketing strategy depends[...]

Let's Talk About Elon Musk and Satoshi Nakamoto

Posted on Stefania Forbes Leave a comment

Elon Musk, the founder of Tesla, among other companies and Satoshi Nakamoto, the person, or group of people, who started BitCoin have a lot in common. These folks saw a mess, and created change in the face of it. 

Disruption of the 100B Dollar Leather Industry

Posted on Stefania Forbes Leave a comment Posted in innovation, disruption

Disruption is something we talk a lot about in technology. It is interesting to see it happening in the relatively low-tech leather industry. See how this 100B industry is changing before our very eyes! 

Feeling Stuck in Your Career or Business? Here are Some TIps

Posted on Stefania Forbes Leave a comment Posted in coaching, career

Are you feeling stuck in your business or career? In this video, I discuss some ideas on what to do - even if you think you don't have the power t make change happen.