Wondering what actually works in 2019? Check on my list on what is really working. My update is completely "marketing junk free" because I have tried all of them and they are for real.
Office Detox is a podcast about detoxing the corporate environment, so that business can thrive.
Have you ever sensed that you were being backstabbed by someone? In this week's video, we don our Halloween costume, and discuss how to handle backstabbers with care.
One way we can get stuck is thinking that everything is about Competitive Advantage... but it is not!
How do you track your communications? Getting it done visually is a great way to get everyone on the same page.
Customer Journey is a simple but necessary way to look at how your buyers make buying decisions. Check out the video and samples below.
Have you ever felt deeply uncomfortable in an organization that is not accontable? Check out why accontability is so important for everyone on the team.
A common question in Marketing is "why do I need a list anyway"? Well - a list can help you in a number of ways, both in times of feast and famine. Check out t video below to learn more!
While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea".
Brand Pyramids are a way to move from features, which is a lot of detail, to a big idea, understandlbie to consumers in the blink of an eye. While it is hard to wrangle the "smartest person in the room" to get more broad - your marketing strategy depends[...]