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10 Marketing Tactics that Work in 2019

Posted on Stefania Forbes Leave a comment Posted in marketing, e-mail

Wondering what actually works in 2019? Check on my list on what is really working. My update is completely "marketing junk free" because I have tried all of them and they are for real.  

Corporate Predators: Carrie Toldstedt of Wells Fargo

Posted on Stefania Forbes Leave a comment Posted in dangerous characters, podcast

Office Detox is a podcast about detoxing the corporate environment, so that business can thrive.

Handling Backstabbers with Care

Posted on Stefania Forbes Leave a comment Posted in dangerous characters

Have you ever sensed that you were being backstabbed by someone? In this week's video, we don our Halloween costume, and discuss how to handle backstabbers with care. 

Competitive Advantage vs. Competitive Parity

Posted on Stefania Forbes Leave a comment Posted in strategy

One way we can get stuck is thinking that everything is about Competitive Advantage... but it is not! 

How Do You Track Your Communications?

Posted on Stefania Forbes Leave a comment Posted in marketing, sales

How do you track your communications? Getting it done visually is a great way to get everyone on the same page. 

Tracking Your Customer Journey

Posted on Stefania Forbes Leave a comment Posted in branding

Customer Journey is a simple but necessary way to look at how your buyers make buying decisions. Check out the video and samples below.

Accountability and the Blackfoot Hierarchy of Needs (borrowed by Maslow)

Posted on Stefania Forbes Leave a comment Posted in Management

Have you ever felt deeply uncomfortable in an organization that is not accontable? Check out why accontability is so important for everyone on the team. 

Why You Need an E-Mail List Right Now

Posted on Stefania Forbes Leave a comment Posted in e-mail

A common question in Marketing is "why do I need a list anyway"? Well - a list can help you in a number of ways, both in times of feast and famine. Check out t video below to learn more! 

Why it is more important to kill bad ideas than to have good ones

Posted on stefaniaforbes Leave a comment Posted in innovation

While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea". 

Branding Pyramids - What You Need to Know

Posted on Stefania Forbes Leave a comment Posted in branding

Brand Pyramids are a way to move from features, which is a lot of detail, to a big idea, understandlbie to consumers in the blink of an eye. While it is hard to wrangle the "smartest person in the room" to get more broad - your marketing strategy depends[...]