Have you ever sensed that you were being backstabbed by someone? In this week's video, we don our Halloween costume, and discuss how to handle backstabbers with care.
One way we can get stuck is thinking that everything is about Competitive Advantage... but it is not!
How do you track your communications? Getting it done visually is a great way to get everyone on the same page.
Customer Journey is a simple but necessary way to look at how your buyers make buying decisions. Check out the video and samples below.
Have you ever felt deeply uncomfortable in an organization that is not accontable? Check out why accontability is so important for everyone on the team.
A common question in Marketing is "why do I need a list anyway"? Well - a list can help you in a number of ways, both in times of feast and famine. Check out t video below to learn more!
While sometimes the work dynamic seems to be about "who can have the best ideas", now it is actually about "who can kill the worst idea".
Brand Pyramids are a way to move from features, which is a lot of detail, to a big idea, understandlbie to consumers in the blink of an eye. While it is hard to wrangle the "smartest person in the room" to get more broad - your marketing strategy depends[...]
Elon Musk, the founder of Tesla, among other companies and Satoshi Nakamoto, the person, or group of people, who started BitCoin have a lot in common. These folks saw a mess, and created change in the face of it.
Disruption is something we talk a lot about in technology. It is interesting to see it happening in the relatively low-tech leather industry. See how this 100B industry is changing before our very eyes!